
Photo Courtesy of PLANET GREEN
Can prime-time TV be entertaining and good for you, too? Discovery Communications believes it can, and is serving us up a full round of greens – any time any day.
Where? On the world’s first 100% green TV station, which debuted last week. Planet Green, Discovery’s new all-green all-the-time cable station, met with mixed reviews.
Branded as an “eco-lifestyle television network,” Planet Green was lauded by many eco-publications (such as Plenty’s Roberta Cruger, who calls the new shows “impressive”) and panned by others (such as Slate’s Troy Patterson, who writes that the channel “embarrasses the Earth”).
The disconnect here lies in the fact that though Planet Earth has an educational bent, its main goal is to be entertaining. According Eileen O’Neil, the network’s president, Planet Green will soft-sell its mission, making entertainment a bigger priority than education. O’Neill calls it “eco-tainment.”
Armed with major celebrity hosts and tried-and-true show formats, some critics claim that the station is largely another pop-reality TV station in green clothing. With a cooking show starring Emeril Lagasse, a Hollywood gossip show starring an Access Hollywood host, and green home makeovers galore, who can blame them?
TV is a funny beast. It’s art meets business. To stay afloat (particularly at inception), networks must feature content that is a sure-sell. Some “green-wing” critics may view this as green washing (ie, selling out). However, a more accurate assessment (in this blogger’s opinion) is that Discovery took the steps necessary both to put green programming on the map and to reach a Green-green demographic. Indeed, the station is using familiar show formats and major stars, without much heavy, scientific or controversial content. Yet.
However, the station’s green-leaning mission is unique and a brave first step closer to constructive programming. Along with conventional shows, the station offers innovative content, including Greensburg, a show about the green rebuilding of a demolished town, Supper Club, a show during which celebrities debate green issues over dinner, and Battleground Earth, in which musicians Ludacris and Tommy Lee compete to see who can put on a more eco-friendly tour. With such irresistibly tantalizing and easily digestible content, the station might just take off where it can have the greatest impact (with mainstream-TV addicts) rather than preaching to the green choir, and teach all of us a thing or two along the way.
Planet Green replaces Discovery’s Discovery Home channel, but still features many home design and lifestyle-oriented shows.
At present, Planet Green’s line-up is as follows:
Hollywood Green 6:00 pm
This weekly one-hour entertainment magazine series reports timely Hollywood news on the hottest stars making green headlines in movies, television, music and fashion. Hosted by Maria Menounos (a correspondent from Access Hollywood and the Today Show), Hollywood Green highlights green fashion trends, covers star-studded green events, and puts fans and viewers in the know as to what she and the rest of Hollywood are doing to support the green movement.
Supper Club 7:00 pm
This show lets viewers be a fly on the wall at a Hollywood dinner party. Each week, Tom Bergeron (host of ABC’s Dancing with the Stars) hosts a fabulous evening alongside a celebrity chef who cooks up a green meal, while four special celebrity guests dine and discuss the latest news and events in the green movement. Viewers learn about wines, recipes and a wide range of other tips for entertaining in an ecologically responsible way.
G Word 7:30 pm
Being green is no longer just for granola-loving hippies. It’s a lifestyle, an attitude, a state-of-mind, and it’s shaking up the pop-culture landscape. Forget what you think you know about what being green means and get ready for G Word
Wa$ted 8:00 pm
This eye-opening half-hour reality series makes shrinking your ecological footprint appealing and virtually effortless. What’s an ecological footprint? It’s a way of describing the scope of the damage that each household does to the planet. Annabelle Gurwitch and her charming co-host Holter Graham are out…
Stuff Happens 8:30
This exciting half-hour series engages the viewer with astonishing information, easy-to-follow science, lighthearted demonstrations, expert interviews and connective story-telling to amplify growing problems in the environment and important solutions.
Mean Green Machines 9:00
Mean Green Machines is a turbocharged thrill ride jam-packed with the latest, fastest, and greenest vehicles, bikes, and even aircrafts. These machines are hot off the prototype assembly line and fresh from the most inventive eco-friendly minds in the world. In ten half-hour episodes, environmentally friendly machines are pitted against their fuel-injected twin.
Renovation Nation 9:30
The green home building movement is unfolding in real time on each hour-long, information-packed episode of Renovation Nation, which answers the burning questions that every homeowner in America has about going green.
Alter Eco 10:00
Alter Eco shows us how to easily green our lives. The show’s “green team” includes Adrian Grenier (Vincent Chase from Entourage), along with a cast of eco-visionaries that include charismatic green guru Boise Thomas, sustainable style expert and fashion model Angela Lindvall and eco-renovation master Darren Moore. The team’s mission is to help all kinds of folks-from celebrities to average Joes-take small steps to live more earth-friendly lifestyles.
Hot shows premiering later this summer include:
Battleground Earth
Hip-hopper, Ludacris and rocker, Tommy Lee face off in this eco-challenge. The two musicians compete to see who can put on the greener tour. The two stars push themselves to the limit as they fight to keep their high-wattage acts on an eco-friendly course.
Greensburg
This epic docu-series is a mixture of compelling human stories and amazing feats of green building and engineering. It chronicles the rebirth of a small Kansas town into an exemplary green village. In May 2007, Greensburg, Kansas was leveled by one of the largest tornados in U.S. history. Very few structures remained in the aftermath of the deadly EF5 tornado, and the town lost everything. Inspired by the desire of the townspeople to rebuild ‘green,’ Planet Green is chronicling the rebuilding of Greensburg into an environment-conscious town.
Living with Ed
Living with Ed chronicles the eco-friendly adventures of actor Ed Begley, Jr. (Dr. Victor Ehrlich on St. Elsewhere) and his wife Rachelle as they navigate life in Los Angeles with Ed always trying to leave the smallest “footprint” in his wake. The series shows the compromises the Begleys make in their day-to-day household to maintain a sustainable life in a city known for its excess.
Emeril Green
Emeril Lagasse teams up with Whole Foods Market to show viewers how to cook healthy meals using seasonal ingredients. Shot on location at Whole Foods Market, Lagasse answers questions about quality, cost, taste and even tackles some daunting food dares.
Greenovate
Saving over 40% on energy bills while also increasing property value by 25% sounds impossible, but Greenovate shows viewers just how to make this lofty dream a reality in their own households.
Wrecklamation
Each year, hundreds of thousands of perfectly livable homes are bulldozed to make way for larger, contemporary houses.Buyers have only until the end of auction day to remove their treasures from the home, because the demolition begins within seconds of hearing the final “SOLD!”
Green News
Bob Woodruff of ABC News will anchor an eco-newscast covering a variety of subjects ranging from climate impact and environmental policy to political debate and world events. An ABC News production for Planet Green, the series will include studio-based round table discussions, feature stories, and lively debates a deeper perspective on the environment. The program will draw upon the global resources of ABC News and its reporting team around the world.
World’s Greenest Homes
This show takes viewers deep inside the stunning eco-friendly dwellings. Design expert Emmanuel Belliveau guides this whirlwind global tour of breathtaking green and glam residences.
Find out when these shows will premiere by visiting Planet Green’s online at www.planetgreen.com. The blog-style site features more information, wiki and up-to-the-minute updates.