Bergdorf Goodman recognizes the Year of he Dragon and affluent Chinese mainlanders

Bergdorf Goodman celebrates the year of the dragon

Bergdorf Goodman recently recognized Chinese New Year – The Year of the Dragon with bright red inspired store windows complete with the head of the dragon and designs by Lela Rose, Emilo Pucci, Marc Jacobs, Bottega Veneta, Naeem Khan and Celine. In addition to the elaborate window dressings, the company also partook in ‘Dragon Week – a week-long luxury trip organized by Affinity China that transported affluent Chinese mainlanders to New York to experience the best in luxury that New York has to offer,  and begin to introduce these high-end brands to a market that is beginning to travel the world. Bergdorf Goodman hosted a private fashion show at the store followed by a cocktail party and dinner. Designers, Oscar de la Renta, Diane von Furtenberg, Naeem Khan, Zac Posen, Marchesa’s Georgina Chapman and Keren Craig were all in attendance.