Mercedes Benz Fashion Week Swim is one of the of the lighter weight shows that is produced by IMG. Still very intense make no mistake, but I love the convenience of having it on the property of one of Miami’s luxury hotels, The Raleigh, on the strip of the famous Collins Avenue, where every major hotel sits. Prices raging from $69 dollars a night to $800 a night can’t be too shabby. It’s situated within walking distance to landmarks such as Lincoln Road and Ocean Avenue.
South Beach historically has become known to be a party town for college kids, party goers, celebs, honeymooner and everything else in between. Miami on the other hand is home to Art Basel, the world’s premier international art show for modern and contemporary works. Featuring the work of some 300 leading galleries around the world, North America, Latin America, Europe, Asia and Africa.
Real Estate properties are valued well into the millions. These homes and estates will also serve as a private gallery to those whose bank roles are blessed enough to posses these great works of art.
Now home to Mercedes Benz Fashion Week Swim, this year marks it’s eighth year, July 19 to July 23. The swimwear industry is projected to grow to $2.9 billion this year, with U.S sales expected to reach $4.2 billion, according to NPD Group. This season MBFWS has featured more than 30 designers, showing 3 to 4 designers per night, with the evening beginning at five, and ending at midnight. Designers such as Lisa Blue, White Sands Australia, Kooey, traveled from Australia to show their colors. Dolores Cortes European/Latin designer, Cia Maritima – Brazil, Agua Bendita -Columbia, Rose by Vanessa Jean representing The U.S.A, and the dynamic Rana Rojo – Cuba and Kathmandu – Nepal, showed offsite this year, once again at the Botanical Gardens, with plans of entering the tents next season.
The branding opportunities that are available for designers with product, is amazing. MBFWS can be the gateway for those smaller companies to get their foot in the door, with some 1,500 plus media outlets on hand, exposure is high! High end and well known brands such as TRESemme, Makeup Forever, Hawaiian Tropics, Lycra, Moet & Chandon, Mercedes Benz, and American Express were well represented.
The uniting of all nations in the name of fashion was well represented in Miami, complete with plenty of hot bodies, cocktails and after partys. We all have a vice, Miami may just become mine!