General Idea’s Designer finds inspiration for Spring 2013 Men’s collection from “The Last Lumberjacks” documentary

General Idea’s Designer, Bumsuk Choi found his inspiration for 2013 Men’s Spring Collection from the Chinese documentary “The Last Lumberjacks”   Choi infuses his twist on the Lumberjack theme by adding DayGlo colors to the grunge look for a collection that is both masculine and fun.