International Brand, NASTY PIG, Turns 20 this Year and Opens New Sizable Flagship Store in Chelsea, NYC

DSC01251On Friday, February 14th, 2014, yes Valentine’s Day, David Lauterstein and Frederick Kearney, opened their brand new flagship store, Nasty Pig on 259 West 19th Street. The

Frederick Kearney & David Lauterstein of Nasty Pig

Frederick Kearney & David Lauterstein of Nasty Pig

new larger boutique is just a couple doors down from it’s original location,  which will feature more merchandise, and will allow for in-store events like last Friday’s jam packed opening night shopping celebration. The international brand which proudly describes itself as making,  ‘hot clothes that get you laid’, may have chosen an interesting day to unveil their new digs, V-Day, but not necessarily when taking a closer look at who’s actually behind the label. Lauterstein and Kearney, are in fact a romantic couple, that have been together for years, and started the label back in 1994 at the now infamous Sound Factory. It was literally on the dance floor where they sold their, “re:vision goggles”, with refractive lenses, to club kids,  that Kearney had designed.  Influenced by dance club and gay culture, the duo also take inspiration from Hip Hop, and  the downtown  scene. The fusion of styles has become a global hit with a myriad of style blazers, bears, club kids and more.

Adding to the new store location, Nasty Pig continues to collaborate with photographers, accessory  designers who create signature gear,  and a commitment to aligning themselves with worthy causes like Trevor Project,  and the Ali Forney Center. The latter campaign, entitled, ‘Shred of Hope’ had the designers creating one-of-a-kind Nasty Pig Shredders,  donned by celebrities like Adam Lambert, Michael Stipe, Dustin Lance Black, Andy Cohen, Alan Cumming, John Cameron Mitchell, and Dan Savage and Terry Miller. All proceeds benefited AFC programs, which is the largest shelter and advocacy organization for LGBTQ homeless youth.

Take a look at shots from last Friday at the opening of Nasty Pig, which featured the sounds of DJ Corey Craig. Visit Nasty Pig’s new location at 259 W 19th Street, or online at

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Opening Night of new Nasty Pig Flagship thumbnail
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Opening Night of new Nasty Pig Flagship

Matthew Camp of Matthew Camp Designs

Albert, Gary, Mike and Corey

Albert and Gary

Editors, Vivian Meade & Steve V. Rodriguez of

Opening Night of new Nasty Pig Flagship

Frederick Kearney & David Lauterstein of Nasty Pig