new larger boutique is just a couple doors down from it’s original location, which will feature more merchandise, and will allow for in-store events like last Friday’s jam packed opening night shopping celebration. The international brand which proudly describes itself as making, ‘hot clothes that get you laid’, may have chosen an interesting day to unveil their new digs, V-Day, but not necessarily when taking a closer look at who’s actually behind the label. Lauterstein and Kearney, are in fact a romantic couple, that have been together for years, and started the label back in 1994 at the now infamous Sound Factory. It was literally on the dance floor where they sold their, “re:vision goggles”, with refractive lenses, to club kids, that Kearney had designed. Influenced by dance club and gay culture, the duo also take inspiration from Hip Hop, and the downtown scene. The fusion of styles has become a global hit with a myriad of style blazers, bears, club kids and more.
Adding to the new store location, Nasty Pig continues to collaborate with photographers, accessory designers who create signature gear, and a commitment to aligning themselves with worthy causes like Trevor Project, and the Ali Forney Center. The latter campaign, entitled, ‘Shred of Hope’ had the designers creating one-of-a-kind Nasty Pig Shredders, donned by celebrities like Adam Lambert, Michael Stipe, Dustin Lance Black, Andy Cohen, Alan Cumming, John Cameron Mitchell, and Dan Savage and Terry Miller. All proceeds benefited AFC programs, which is the largest shelter and advocacy organization for LGBTQ homeless youth.