South Beach Gets a Little Sexier with the Addition of Fashion Forward Menswear Brand, Rufskin

Rufskin Face, Rodiney Santiago (Center) & Rufskin Store Owner, John Thompson (Right)

Rufskin Face, Rodiney Santiago (Center) & Rufskin Store Owner, John Thompson (Right)

Rufskin continues to expand it’s brand of sexy fashion forward menswear with it’s new store opening in South Beach, Miami. Last Friday, March 7th, 2014, marked the Grand Opening for the new boutique located at 815 Washington Avenue, between 8th and 9th streets. The new digs for Rufskin replaces the Kardashian clothing boutique, DASH, which previously occupied the space. The location better suits Rufskin as it’s now neighbors with Diesel, and is located in close proximity to the popular Crunch Fitness, and new gay bars SCORE and The Cock, the latter which also celebrated it’s opening last Friday. It’s no secret that Rufskin caters to a gay clientele with it’s body conscientious swimwear, sportswear, underwear and accessory line. However, men in general, particularly in South Beach, will be drawn to the  vibrant menswear, designed by Hubert Pouches, that accentuates the male physique.

Rufskin Denim and store owner, John Thompson, gave us a peek at the rooftop of the store which over looks the stunning views of South Beach, and will periodically be transformed for rooftop events, and fashion previews of the Rufskin brand. Last Friday’s celebration featured cocktails by event sponsor, SX Liquors, which were enjoyed by a very attractive South Beach crowd. Rufskin signature male model, Logan Swiecki-Taylor was on hand, who brought his sister to the party. Also at the opening was television reality star, and male model, Rodiney Santiago who perfectly embodies the Rufskin brand with his stunning smile and perfectly chiseled body.

With the opening of Rufskin Miami, the brand is expanding it’s sexy outreach into four cities,  including San Diego, New York and Amsterdam. You can visit Rufskin at 815 Washington Avenue in South Beach, or check out their lifestyle brand,  and shop online at

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Rufskin Model, Logan Swiecki-Taylor and sister

Check out our coverage of the New York Rufskin Opening back in 2012 below: